Mehul M. Atha is a Mumbai-based director. He came to limelight for directing the
', a romantic comedy film. Before directing ‘Desi Magic’, he was associated with advertising and other kinds of filmmaking for about two decades. He also owns a production house named Morse Code Films. It is believed that he had produced and directed more than 600 television commercials and audio-visuals.
He was connected with P.C. Jewellers, Union Bank of India, Lloyd, Indian oil and other public and private sector companies for video ad campaigns. For an advertisement campaign, he has even directed Amitabh Bachchan.
He feels that ad campaigning is necessary for tourist awareness. After ‘Desi Magic’, he is yet to finalize two pending projects which he wants to shoot in Northeast region of India. Mehul feels northeast region can again revive the trend for Bollywood movies which was once witnessed by directors like ,
or even Rakesh Roshan.
Many Hindi films earlier had an exclusive shooting in Northeast region. Unless we get to know about the two untitled projects that Mehul is working upon, one would still remember him for those advertisements that went on air on TV screens and for the movie ‘Desi Magic’ which showcases Ameesha Patel in a double role for the first time.
In his latest tweet, he made us believe that he looks up to
as a source of his inspiration. He even informed the world that Raj Kapoor is the main reason why he is in the industry. He still hopes Raj Kapoor is a true showman and a true legend. Other than this, hopefully, he loves updating interesting moments and thoughts on his social page.