Premayanamaha is one of the popular shows among the Telegu audience. It airs exclusively on the Star Maa Music channel. This show is telecasted every day at 1 pm. In this show, Telegu's romantic songs and albums play. Star Maa Music has created this show for viewer engagement. The audience can text at the given number 8008352233 to send any message to their lover. The format of the message will be the sender’s name, lover’s name, and the message. This message and the names of the lover and sender are displayed on the screen. This segment of the show is enjoyable and entertaining. It is refreshing to send messages to lovers in this way.
This activity creates a sense of participation because the sender can interact with the show in real-time. This show is considered as a platform for self-expression. The senders can use this show to send messages to their lovers by being anonymous. The audience enjoys the participation as they can influence the show in their way. The audience loves this show because they appreciate the chance to be heard and seen by several people. This interactive feature or live gamification of the Premayanamaha show engages the viewers as they create memorable birthdays like love messages, birthday wishes, and shoutouts.
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