The show produced by Rose movies was launched on 9th of September 2002 and ended on 4th of July 2004. The show consisted of 382 episodes and was broadcasted at 11.00pm Sunday-Thursday as adult night soap.
Shweta Salve,Gautami Kapoor,
Nigaar Khan,Krutika Desai,Aly Khan, Dimple Inamdar,Sagar Arya,Sadiya Siddiqui,Grusha Kapoor, Shweta Gulati,Anita Wahi,Faraz Khan,Shishir Sharma, Rajeev Verma,Zaida Parween,
Aparna Tarakad, Usha Bachani,Gireesh Sachdeva and,
Shweta Salve as Suniti Verma/Gayatri: Shweta Salve is a model and television actress. She has acted in TV serials, hosted reality shows and took part in dance show Jhalak Dikhhla Jaa as well as a reality show Khatron Ke Khiladi (Season 2) (Indian version of
Gautami Kapoor has acted in many Marathi movies. She is a model by profession and is very popular in Hindi serials. She is married to
Ram Kapoor who is also a television actor.
Nigaar Khan as Sheetal Singhania: Nigaar Khan is a television actress popular for her negative roles.She is the elder sister of actress
The story tells the war between two leading publishing houses: UPC and Hawkers & Stands and revolves around the lives of two women, Sheetal (Nigaar Khan) and Suniti (Shweta Salve).Sheetal is the daughter of Vijay Singhania of UPC Publishers and Suniti works as a managing editor with UPC. Sheetal hates Suniti for her efficiency and for the place that she has made in Vijay Singhania’s heart, who calls Suniti as his daughter. Sheetal feels humiliated and decides to take her revenge on Suniti.
It is then the story of how Sheetal manipulates & gets Suniti out of UPC. Later Suniti plots her revenge on UPC by joining rival magazine Lipstick & also indulging in the same gossip business that was against her principle earlier. Some of the articles Suniti publishes are targeted to war the Singhanias. One such article becomes the reason of Vijay Singhania’s suicide and now there is more bad blood between the two leading ladies.
The story unveils the truth of how best friends can turn into enemies in the pursuit of love and success.