Shalaka Nagboth

Shalaka Nagboth is a brand and social media strategist from Mumbai. Her work is on brand strategy, content strategy, social media strategy, and social media engagement. She works on conducting a brand strategy workshop with the onboarding clients and understanding their business in-depth—brand goals, tone, vision, archetype, and personality. Create a brand style guide, target audience, content idea, and topic research, and create a content strategy based on the client's brand strategy and marketing goals. Create a content calendar and social media strategy for the required platforms. Follow up with the design team and get the designs created. Write captions, and create a hashtag and an engagement strategy.

Plan, schedule, and post on social media; engage with the target audience. Create monthly insights presentations and take a relook at the KPIs to plan the next content accordingly. Complete client management. She completed her higher secondary education at St. Agne's High School, Mumbai. She did her graduation from Kishinchand Chellaram College of Arts, Commerce, and Science. She did her Master's from Dr.D.Y.Patil University in MTech in Biotechnology. She developed her interest in fashion and brands. She pursued a Fashion and Clothing Technology course at the National Institute of Fashion Technology, Hyderabad. She started her career as a fashion intern at Wedding Brigade. She worked as a research assistant at the Tata Institute of Fundamental Research. She did her internship in marketing at Wooplr. After gaining a lot of professional experience, she started working as a Brand & Social Media Strategist at PixelPhrase. She is known for her work in Saaho for Costume and Wardrobe Department.