Chandana Hiran is a digital creator, campaigner, and feminist. She is known for her petition against (Hindustan Unilever Limited) HUL’s flagship brand “Fair & Lovely.” Chandana started a petition on Change.org against “Fair & Lovely” for advertisements promoting colourism. She demanded that the brand should be more inclusive of every skin colour and to stop portraying that only white skin colour is considered lovely. She launched a campaign against “Fair & Lovely” called “#AllShadesAreLovely” to celebrate and be more inclusive of all skin tones. In response to the campaign and social media responses, Unilever decided to re-brand “Fair & Lovely” and remove the word “Fair” from the brand. In July 2020, Hindustan Unilever Limited renamed its flagship brand “Fair & Lovely” as “Glow & Lovely”.
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