The show Kannasum Kadalasum follows a very new genre of television shows. These shows play a compilation of clips from films to fill in the gaps on networks between their shows to keep the audience glued. This is a marketing strategy from channels to make people not switch channels in between shows. Since these shows require very less attention span, they are watched quite often by viewers. These shows follow a range of tactics, the most popular being cutting small, funny clips from popular films to make the audience stay. Kannasum Kadalasum follows the same tactics. The show plays a compilation of comedy scenes from popular Malayalam films. The show airs on the Malayalam language channel JaiHind TV.Â
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