Aastha Shah was born on September 26, 1997, in Mumbai Maharashtra. Her father is Harshad Shah and her mother is Meera Shah. Her brother Umang Shah. Aastha completed her schooling at Bombay Scottish School, Mumbai, Maharashtra, and her BSc (Economics and Finance) at the University of London, London, England. Aastha decided to publish some creative content on social media. She began by uploading motivational videos about her skin condition, and vitiligo, and later switched to posting dancing videos on Instagram, which quickly went viral and helped her earn notoriety. She gradually caught on to the fad, and her programming expanded to include topics like makeup and fashion. Aastha had the opportunity to appear in the "Saala Salil" Hotstar short series after experiencing enormous success.