Ravi Padda and Binny Padda are two household names in the Bollywood Production Industry. The brother duo is successful in the industry for pre-release productions and generation of trailers and promos for upcoming releases. They have been employed in this field since the 2000’s and established a formal company, The Pentacle Creationz in 2007 for their production workings.
Binny and Ravi Padda have created trailers for hundreds of films and are known as the most well-known trailer specialists in Bollywood. Their work includes films such as
Rang De Basanti,
Dil Chahta Hai, Raajneeti,
Dabangg, Kites etc. The company “Pentacle Creationz Pvt. Ltd.” was established on 5th February 2007 and is classified as Indian Non-Government Company and is registered with Registrar of Companies, Mumbai.
Its authorized share capital is Rs.25, 000,000 and its paid up capital is Rs.100, 000. It is involved in a Motion picture, radio, television, and other entertainment activities. Both the brothers, Ravi and Binny Padda hold the posts of The Directors of the company. Having been in the Bollywood industry for more than seven years, Pentacle Creationz has over 500 mainstream films under their credit for Promo Production/Visual promotions. Ravi Padda has over 500 films under his belt by now including “
Zindagi Na Milegi Dobara”, “Dabangg”, “Lagaan”, ”Partner”, “
Jab We Met”, “Welcome”, “
Bombay Velvet”, “
Ragini MMS 2” etc. From promos to trailers to post-production marketing, various marketing activities are organized and managed by him.
When one looks at a large amount of money riding on a single film, the measly job of the creation of trailers becomes an equally important task as directing a full-fledged feature film. A trailer is the means to generate buzz before the film hits the marquee.
It ensures that the movie gets a great opening at the box-office. Ravi Padda, in his multiple interviews, has been known to say that a movie trailer is a deciding factor for a viewer as to whether he will watch the film or not. A great trailer, he says, covers up the flaws of the film and sends the audience to the theatre. Now, Ravi and Binny, are all set to make their first full-length feature film. The film is supposedly produced by the banner of “Viacom 18 Motion Pictures”. After their successful eight-year stint and over 500 film promotions to their credit, their upcoming film will be greatly anticipated.