You would surely remember the Pepsi ad featuring
. This ad was directed by Prahlad Kakkar, who was born on 24 March 1950. Genesis Film Productions is his progeny and he is reputed for his outspoken talk. Genesis was founded in the year 1977 and is one among the top production houses of India. It was very instrumental in popularizing television advertising.
Kakkar possesses an immense liking for scuba diving. He is in fact a scuba diving instructor. A scuba-diving institute was founded by Kakkar during the year 1995; this school is known as Lacadives and is located at Kadmat Island. A hotel, coffee shop and a wine bar is also managed by Kakkar. Reading, swimming and cooking are the other passions of Kakkar. He was instrumental in breathing life into the concept of tea in India. This ended up in the formation of Tea Centre, which is connected with the Tea Board of India. Kakkar spent his early life in Mumbai and had his primary schooling in Dehradun. After completing his higher studies in 1966 he graduated in Economics in 1970.
Kakkar entered the domain of advertising in 1971. He also tested waters in Bollywood. During 1971 he got himself associated with ace director
and worked as assistant director in flicks such as Manthan, Ankur and Bhumika. Other than ad films, Genesis Film Productions was also involved in short films. Bhali is a short film which got Genesis Film Productions a good name. Kamasutra ads also made Kakkar popular. Reef Watch Marine Conservation, founded in 1994, is the child of Kakkar. Kakkar is involved in a pivotal role in Natura Outdoor Education Trust.
On the personal front, Kakkar is wedded to Mitali Dutt Kakkar, who manages Offspring and Offshoot, film ventures. The couple is blessed with three boys. Kakkar fetched the coveted Lifetime Achievement Award from IIAFA for his immense service to film art and advertising.