Dapat Rai Gogia, also known as Goya Pasa, was born in 1910 in the Pakistani province of Multan, and after the country's division, he relocated to Dehradun. His father was a Minakari jeweler, and the family was in debt due to his father's business issues. After seeing a performance by British inventor and magician Owen Clark in Blackpool in the late 1920s, Gogia moved to England and began conjuring. He approached Clark after the performance and offered advice on improving some of his routines. When the Englishman passed away in 1929, he gave him his tools and made him his apprentice. Gogia went back to India and changed his name to Pasha. He developed a goatee that gave him a slightly sinister appearance, put on a turban and a set of glistening robes that hung over his chubby frame, and took on the moniker "Gilly Gilly" man—an allusion to the Egyptian slang term for magic.
Despite being Sorcar's contemporaries, the two rarely came into contact. In the middle of the 1930s, Gogia was touring Europe and Australia while the Bengali man was still exploring the possibilities in Malaysia, Japan, and China. He was "a Hindu with a sense of humor and the ability to mix with the gang and be a regular person instead of a princely parader" and the co-founder of the influential International Brotherhood of Magicians in 1956. Gogia was a natural showman who did well with his sales. He also appeared in films, including the 1937 Tamil action picture Minnalkodi (Bolt of Lightning), which starred Dev Anand and Rukmini as the dacoit Dilruba, and the films Ek Thi Ladki, starring Meena Shorey and the comedians Majnu and I.S. Johar. Gogia's performances included dancers in between sets and comedy, commentary, and witty patter.
His hallmark routines included Cups and Balls, producing live chickens from his mouth, and a levitation trick in which his assistant was supported by just one sword under her neck while being put on the tips of three swords. He started referring to himself as the "World Renowned Egyptian Master of Magic" and "The World's Greatest Entertainer" in the 1950s, likely in retaliation to Sorcar. He was chosen as the Indian Magicians' Club's president in 1953, and three years later, in 1956, he performed as the main attraction at the IBM Convention in Miami, Florida.
His performance includes the X-Ray Eyes, Tongue Cutting, Noah's Ark, Flying Ranee, Cigarettes and Cards, Cabinet of Dr. Albini, King Pharaoh's Dream, Wonders of the Pyramids, Haunted Hotel, and Basket of Death, as well as other western and oriental illusions. In addition to performing magic, Pasha was renowned for his culinary prowess. He prepared delectable Persian and Indian feasts for guests at his Dehradun house, using exotic spices and sauces. Until his passing in 1976, he performed, making appearances before notable figures like Jawaharlal Nehru and the Beatles.
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