Pantene Hum Showcase is a fashion show on Hum TV. The show is in Urdu. It was created in collaboration with Pantene. It provided the platform for new and established fashion designers to showcase their latest designs. Khalid Soorty, the vice president of Hum TV, was the man behind the creation and success of this show. Rizwan Beyg was the Director of this event. Raheel Rao was the senior fashion consultant and Advisor. Nabila and her team took the responsibility for the hair and makeup of all the models. Its third season was released in 2019 in Karachi. Each ramp walk was very properly choreographed and performed by the models. Arsalan Bukhari was the official ramp photographer for the event. This program went on for 3 days from 18 to 20 April, and depicted the creativity of the makers of this show. The selection of celebrities, audience, music, and models, everything was perfectly matched. The fashion label nine Lines was awarded the Pantene Rising Star Award for the event. Its red carpet entry was also very phenomenal and mesmerizing. The visionary of this show was
Sultana Siddiqui
Sultana Siddiqui is a Pakistani television directo >> Read More...
. The theme was a light color based theme depicting the Spring and Summer seasons. Though every design followed the theme, each one stood out in its way. Hum TV also approached nine International models for the ramp walk. Stanislava Illieva was titled the Ramp Queen of the event. Other international models were invited from Russia, Bulgaria, Slovakia, Kyrgyzstan, the Czech Republic, Ukraine, and many others. Alice Rowland, Miss Universe Zambia, was also present at the event. The makers of this show were pretty progressive as they chose a transgender model named
Kami Sid
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as a model in the show. She is an actor, social activist, and model who walked the ramp very graciously in the women’s wear. The minimum height for the male models was 6 feet, and for the female models, it was 5 feet 7 inches.
Every design screamed how much better the Pakistani fashion has evolved while keeping the actual traditional designs still intact. Some students from the Asian Institute of Fashion Design were present there to handle the crowd and learn many things from their seniors. Some powerhouse brands present in the event included Wardha Saleem, Natasha Kamal, Deepak & Fahad, Munib Navaz, Emraan Rajput, Mona Imran, U & I by Umer and Imrana, Neelo Allawalla, Mahgul, The Sublime Sunset by Sara Shahid, Jazib Kamar, Image Fabrics, Zonia Anwar,
Zaheer Abbas
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, Nine Lines, Khaadi Khaas and many more. Zaheer Abbas started the event with his designs named “Conceptulle”. The designs of the famous icon in the field of fashion, Sana Safinaz, were the grand finale on the 3rd day of the event. Palwasha Bashir was awarded with “The Strong is beautiful” award by Pantene. She represented her country several times in commonwealth games and Asian Games.
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