Urban Desi is a story about the life of a young man, Iffu, who is a bundle character. He is a professional photographer by passion. He is already engaged with someone else but secretly dating Samreen whom he wants to marry one day. Nevertheless, he has a lot of fear around Samreen’s father and tries to maintain distance and keep it a secret. Maha Maha is a new coming actor from Tollywood. He is a >> Read More... , Iffu’s loyal assistant, assists him in solving all his issues; he also harbors his secrets. Meanwhile, Mooda, Iffu’s cousin, somehow understands that she could become a model and, as a result, see the positive impact on Iffu. When the watchers progress through the story, they will see Iffu overcoming his fears and making hard choices between his fiancée and the woman he genuinely loves, Samreen. Love, family and relationship are at the show’s center and is a drama with sitcom comedy. This article summarizes the main themes of fictional character – Iffu’s story which entails believable characters, actual life plots coupled with surprising arcs. They feel obliged to follow the apparent rules of society and thus his fights to meet the responsibilities and get what he wants or satisfy his needs engage the viewers. The fact that Iffu has character progression is that he goes through different dilemmas and surrenders to them. The plot got enriched by the side characters such as Maha and Mooda whose insertion invoked laughter. In sum, “Urban Desi” offers a rather complex and developed picture of life at the beginning of the new century and people’s search for identity.
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