This was a love based show with 60 sec clips followed by songs. We know one hundred of songs are used today in TV shows each week by any television channel. But ’Ee Hridayam’ was a program where every song that was placed, many that were auditioned – was often by the choice of public!
The song that was screened direct on the channel was a song that enhances or adds impact for viewers. It is a character discovering a real love for the first time. The song that was chosen needed to revoke that feeling for the audience. Mostly love songs from new Tollywood movies were taken up and viewers used to get in touch with the music channel to narrate their own story.
Based on such story, songs got selected sometimes. It was a musical journey for music lovers who found that the songs were placed as per viewers’ choice, but this show was pitched to keep viewers interest first.
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