Lakme Fashion Week- COLORS Ka Jashn takes collaboration to a whole new level. It takes fashion and the limelight of the runway of Lakme Fashion Week to its viewers. The audiences' favorite artists would be seen in a new designer frame. The term 'fashion and entertainment' is put to use when you see five stars getting a makeover. Presenting an amalgam of drama, fashion, and style, the COLORS Channel will showcase all the behind the scenes actions' footage from the fashion week on everyone's television screens on 3 pm for a half an hour slot.
The premier Indian fashion event will see Shamim Manan who plays Bhoomi, Gaurav Chopra playing Rathore, Toral Rasputra as Anandi, Aakansha Singh as Megha and Shefali Sharma of Bani fame in a completely new avatar as they prepare to dazzle the viewers. The dashing television artists will interact and befriend the top notch designers and who's who of the runway, and also get style and makeup tips, both for them and the viewers. The show's host is Ronit Roy, who manages to keep the audience busy and laughing on his one-liners. The artists were amazed by their makeovers and the things they were doing wrong in their makeup routine. The makeup artists shared some valuable tips with the audience too for good skin care and great style regime.
Commenting on this unique initiative, Manish Sharma who is the Weekend Programming Head of COLORS Media Channel said that the media channel has always tried to inculcate, and bring new and innovative content for their beloved audiences. With associations like these which are heavy weight and famous, they aim to strengthen the deal and hard work they do to bring the viewers different kinds of content with a collaboration with the multi-billion dollar fashion industry. They also hope to open new doors and to diversify content so that the new set of the audience is satisfied with their endeavors.
He also coined the term 'fashiontainment' which stands for the blend of fashion and entertainment in one. Adding to the dazzle of the show were eminent personalities of the Bollywood and Fashion Industry attending the show. They were
Juhi Chawla, Ayushmann Khurana,
Riteish Deshmukh, Genelia Dsouza,
Farah Khan, Sidharth Roy Kapur, Jeetendra,
Arbaaz Khan, Malaika Arora Khan, etc. amongst many other stars and celebrities who were spotted at the Lakme FashionWeek- Colors Ka Jashn. It is a must watch for the viewers who want to know the latest news and hot topics of the glamor industry.