Swara Odishara is an Odia-language televised show on Zee Sarthak. Swara Odishara is a singing talent show with a format very similar to the usual singing shows. Contestants hosted from various parts of the state go through a couple of audition rounds. The ones selected get to perform in the studio rounds. The studio rounds vary to test the contestants' potential, versatility, hold over the art, and knowledge about the raags and surs. Swara Odishara is a popular show. It provides excellent regional TV content and is a diverse opportunity stage for local talent. The show provides exposure for people who would otherwise get no opportunity in the mainstream music industry.
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