No More Pre Release Screenings For Dharma Productions’ Movies

Karan Johar Karan Johar is one among the top ten celebrities i >> Read More... is dead serious about reviving his Dharma Productions.

In a press release published recently, Karan Johar and Apoorva Mehta Apoorva Mehta created a name for himself, solely, >> Read More... , the CEO of Dharma Productions’, revealed that from the release of ‘Jigra’ onwards, there will be no more advanced press releases. If at all the press will get to see the movie, they will get to attend early morning shows on the day of the release.

But why is Karan Johar so adamant on this? According to recent reports, Karan Johar doesn’t want the theatrical experience to be ruined by spoilers leaked by influencers with vested interests. He wants as much viewers to enjoy his movies as possible. His experiment had worked to a great extent with ‘Kill’, which earned more than 40 crores worldwide, despite being released in India on limited screens.

Since 2021, Karan Johar’s Dharma Productions has very few movies which have been bonafide commercial hits. While films like ‘Jug Jug Jeeyo’, ‘ Brahmastra Udaya TV launched a serial called “Brahmastra” whi >> Read More... ’ and ‘Rocky aur Rani ki Prem Kahaani’ made decent collections, the domestic collections were hardly above average.

Until ‘Kill’,  the only theatrical release that was successful for Karan Johar was ironically ‘Sooryavanshi’, which earned almost 295 crores over a budget of 160 crores. However, with the success of ‘Kill’, Karan Johar is hopeful of better days.