Raheena Irshad is a Media Professional and Entertainment Industry Specialist based in Karachi, Sindh, Pakistan. She did a Master’s in Philosophy and Public Administration (Marketing) from Karachi University and an I.Com from Commecs Institute of Business Education. She is the Head of Programming at AAN TV, an entertainment channel where she is one of the founding members. The channel became one of the top 5 entertainment channels in Pakistan within a short period of 5 months.
Raheena has been in the industry for 18 years and has experience working with major Media Groups like GEO TV Network, Express Media Group, and Urdu1. She has also worked with international media channels such as ESPN, National Geographic, The Economist, Zee TV, Star Plus, TRT, and Fremantle Media. She also launched Pakistan’s first professional Talent Management Company called Talent EYE and later managed a similar brand named Talent HUB for Express Media Group.
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