In the 90s, there was a local show that read TV’s answer to the local newspaper’s handwritten letters to the editor column. The show was called Edhiroli, and it used to air on DD Podhigai in Tamil. DD Podhigai is a Doordarshan branch that has many regional TV channels that produce content in local languages. DD Podhigai provides TV shows in Tamil.
In this program, the TV hosts used to properly read letters sent by viewers via postcards. That had questions by local viewers and their personal views on some key topics; then the host tried to get the answer to their fundamental questions. But with the successful entry of DTH TV channels, people's interest in DD’s channels got lost, and with times, it was lost, and no one seems to care about it.
But in 2013, when the chairman Andal revamps TV channel DD Podhigai, she started it again. The host of this show is a transgender woman named Sudha. It is probably one of the first TV shows that typically allowed a transgender host. In an interview, Andal Priyadharshini, Head of programs, Chennai, and Head of Office, Coimbatore and Madurai Kendras said, “And without waiting anymore, we should open up opportunities for them transgenders wherever possible. We have Sudha here. She’s an example of our mixed responsible behavior. She is one of the hosts of this show, reading viewers letters on ‘Edhiroli’ with me this evening.”
On the question of in this digital world era of e-communication who sends letters anymore, Andal added “we still get letters in a massive amount. We also award some of the best writes so that we keep them interested. Some of the fans still send postcards to the head office of DD Podhigai.
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