The Longest Running Quiz competition in the Indian Television was started in 1972.At First it was conducted live in major cities of India. Then it was termed as a radio program. After that it was broadcasted in the television on 1994.Cadburys Bournvita Quiz Contest gives the children an opportunity to show their talent. Hamid Sayani and his brother Ameen Sayani conducted this quiz as quiz masters. And the most welcomed host of this program is Derek’o’ Brian. At First ZEE TV Broadcasted this competition then it was done by the SONY ENTERTAINMENT TELEVISION. Now it was running in the channel colors. After a long gap it was back in the year 2011. In Tamil SUN TV conducted this show in the name of AMMA KUZHANDIKAL CHALLENGE ON 2013.The questions in this competitions were setup to test the children’s general knowledge and aptitude and attitude. To participate in this quiz the children’s must be above the age of 12.7th and 8th Standard (grade) students only allowed to participate in the quiz. This show was running above 40 years in the Indian television. Pre Registration of Schools is important to participate in the auditions and in the quiz. The Show was telecasted every Sunday 9.30a.m in Colors Channel. This Show has won the Indian Telly Awrds for Best Kids Programme.