Amarpreet Singh Saini has joined In10 Media Network as Vice President, Content and Strategy for their Bhojpuri offering, Filamchi Bhojpuri. He brings more than 10 years of experience and expertise across Hindi and Bhojpuri entertainment channels. Previously, he was the Chief Channel Officer-Bhojpuri at Zee Entertainment Enterprises Ltd (ZEEL). Prior to that, he was Business Head of Big Magic, Hindi GEC, with Reliance Broadcast Network Limited. With more than two decades of extensive qualitative research experience - particularly in media research - Saini has built strategic brands with strong equities in both Hindi and regional markets. He is a media professional with strong background in consumer research. He led the Bhojpuri entertainment cluster at ZEEL, overseeing leadership brands under his preview.
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