Airing on SAB Tv Pakistan, The Insta Show with Mathira was a popular entertainment show. In this show, several of the most popular, entertaining, hilarious, and unique videos taken from the Instagram accounts of various famous Pakistani celebrities are showcased and discussed delightfully. The show’s concept proved to be special, different, and one of a kind and helped bridge the gap between social and electronic media. The host also asks the guests funny questions and plays various entertaining games with them, such as the whisper challenge.
The display of these videos were accompanied by the simultaneous narrations by the host Mathira and gave the audience, especially those unfamiliar with the social media accounts of celebrities, fresh and new content to watch on Tv. This show helped popularize the social media content created and released by the various Pakistani celebrities to better reach their audience.
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