Sarada Samayam is a Telugu-language televised program on ETV Abhiruchi. The show has people call up to the studio and talk to the host. The host puts forward questions for the callers, which they have to answer. They give the winners draw prizes. They also distribute the prizes based on SMS and lucky draws done. The show format is not a unique one for there are other shopping networks that avail the option of lucky draws and winners of products sold by their chains. However, this is a well-loved format for the little detail called luck involved. Sarada Samayam is quite popular among the audience and has a high TRP rating.
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