Telemart is a one-hour advertising programme that airs on Raj TV, a renowned Tamil TV channel, from 8 am to 9 am every day. Telemart is an E-commerce store that operates under various parent trade-link enterprises. They sell products through the internet and Television platforms at prices which are lower than that are available in the market. They sell products such as 24K gold plated products, laptops, DSLRs, IT products, mobile phones, Tablets, Television sets, video players, home theatre equipment, consoles and games, smartwatches, home appliances, perfumes, cosmetics, clothes and office desks and chairs.
They create compelling advertisements in the native language and show the viewers why their product is best and why everyone should have it. While the advertisement is going on, numbers to be called to place the order are displayed on the bottom of the screen. They display different numbers for people from different cities, making it easier for the viewers to connect the line and for them to arrange for delivery. Theirs most frequently used tactic for marketing is the “Buy one get one” offer, which most of our viewers happily concede.
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