Airing every day at regular intervals on the popular music channel Sony Mix, Mix Milds show plays a range of well-loved mellow and lighthearted songs for 60 to 90 minutes. Unlike other shows, this one focuses mainly on the milder music, hence the title. Examples could be the latest or recent (from the past decade or so) romantic tracks. These songs are calm, soothing and very pleasing to the ear. The purpose of the show is to put the viewers at ease and reduce the very evident stress in today’s fast-paced world.
No matter what one’s music taste and/or preferences might be, the show has something for all, that is, it provides a very wide and extensive variety of soft, gentle music from every major genre out there. The show, most importantly, connects extremely well with the audience of all age groups because of the soothing, mild music it plays. Be it the younger generation, the adults or the senior citizens, everyone out there loves listening to the carefully chosen mellow tracks of the past decade.
This consistency across various age groups is fairly rare when it comes to other similar music shows on TV. The show ‘Mix Milds’, due to its immense popularity, is often aired multiple times a day- once every morning, noon/evening and night. Other plus points of the show are the short duration and infrequent occurrence of advertisements or commercials- something that is usually a source of complaint amongst a vast majority of the viewers out there. After or even during a long, hard day at workplace or school/college, ‘Mix Milds’ is the very thing one needs to sit back, relax and rejuvenate oneself for the other half of or the next day.
All in all, to reach a fair conclusion, it would be perfectly correct to say that with ‘Mix Milds’, the channel Sony Mix has hugely succeeded in connecting brilliantly with every kind of viewers available across the country. Reliable statistics can even claim that a very large fragment of the channel’s TRP and popularity are due to this particular all-inclusive show that has successfully and comparatively quickly managed to appeal to the better (and moreover, dominant) part of the masses that form the viewership of the Indian television when it comes to songs and music.
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