Dum Dum Diga Diga was a Bollywood music video show which was aired every Saturday and Sunday early in the morning for half an hour. It premiered in the year 2002 in the month of March. Dum Dum Diga Diga was actually a song from a famous Hindi movie which meant music itself and hence was a catchy title for the show. The concept of this show was to play videos of the famous Bollywood songs from a number of movies. The show was hosted by young beautiful female anchors who between the songs would tell interesting facts about the movies, bloopers and inside stories of Bollywood. On special occasions like
or Holi, related songs were played only, like patriotic songs and Holi related songs respectively. Upcoming movies, their songs and trailer were also shown in the later section of the show. The last segment of the show used to be the lucky letter part, in which the anchor used to pick up a random letter from a lot of letters that the viewers had sent and would read its message aloud and play the song of that particular viewer’s choice. On Saturday and Sunday mornings, people would wake up humming songs playing on the show.