Swasth Bharat commenced on 7th April 2012 as a health program introduced by the Minister of Family Welfare of India, Shri Ghulam Nabi Azad. Doordarshan as well as All India Radio air Swasth Bharat across 30 local centres. The Ministry of Health and Family Aid has signed an agreement with India's biggest broadcasting company, Prasar Bharati, to start this outreach program to enable them to stretch out to a wide range of population with the help of mass media. With health becoming a major concern these days, with the different lifestyle choices people are making, it is necessary for us to keep a check on our health and Swasth Bharat is a show that helps one to understand how to do just that.
The program runs for half an hour, and the prime focus of the show is to provide knowledge to people across the nation with information on health-related issues. The program is expected to help the government in developing smooth and effective health care delivery system by creating public demand for better health care services. A variety of Government schemes are showcased on the program. The host provides helpful, substantial and easy to remember tips like the intake of nutrients through our diet, different exercises that should be done to stay fit and many such things; that can be utilised by the spectators to lead a healthy and balanced life. Many health related issues are talked about on the show like diabetes, cancer and spine problems, to name a few. Doctors from different fields of medical expertise are invited as guests on the show and the host interacts with the doctor and asks the frequently asked or thought about questions.
From explaining the symptoms of the particular disease or condition to suggesting ways to avoid them or ways to recover from the same quickly, the doctors provide a plethora of information to the citizens of the country. Viewers are able to access medical, health-care related information by simply sitting at home. The doctors also talk about various widely used techniques or procedures that the people aren't very familiar with. For instance, in a particular scene of the show was about physiotherapy, a concept which is heard of by almost everyone but understood by very few. Dr. Anant Singh Anant Singh is a film producer by profession. He i >> Read More... was the guest on the show and elucidated on the concept of physiotherapy and why and when it is required.
Such episodes help the audience to get familiar with a lot of benefits that are available for everyone, but they're just not aware of its existence. The program is spreading awareness through such episodes. Swasth Bharat has till now earned a revenue of approximately 436 crores from the first day of it's telecast. Also, the show has reached over 13,000 episodes and is considered as one of the world's greatest health program of public communication. Not only are the episodes watched on the Doordarshan channel, but also on various social media sites like YouTube. The show has helped many people to get fit and healthy amidst their hectic lifestyle.
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