Saturday, April 13th, 2024
Malayalam cinema is once again in the news, and for all the right reasons.
Despite the unofficial ban on the screening of Malayalam films by PVR INOX multiplexes, Mollywood has refused to give up.
According to recent reports, ‘Aavesham’ and ‘Varshangalkku Shesham’, which recently hit the silver screens on 11 April, are doing extremely well. While the
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starrer Aavesham has earned a decent total of almost 7 crores within 2 days, ‘Varshangalkku Shesham’ has also collected around 6 crores.
Since the budget of both films is not beyond 20 crores, these are really good numbers, and certainly a lot better given the awkward situation they are in. Due to misunderstandings between the multiplexes and the Kerala film distributors, PVR INOX have decided not to stream any Malayalam movie until further notice. This has also irked
However, such a movie had backfired previously as well. In October 2023, PVR INOX decided to unofficially boycott ‘
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’, because the makers were not ready to push the OTT release forward. They instead preferred
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led ‘Ganapath’, over a much more popular franchise led by a director like
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. It is another matter that ‘Ganapath’ turned out to be a commercial disaster.
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