'Why This Kolaveri Di' composed by Anirudh and sung by Dhanush doesn't need any Introduction because of its popularity. It is worth mentioning that the popularity of the song provided red carpet to the movie makers to use social media as their promotion tool. The making video Internationally popular song was released four years back and it still managed to get 1 lakh view per day in various uploaders, statistics says.
The label company, who brought the right of this song has provided non-restrictive copyright policy stating 'it is a song for the people'. Sridhar Subramaniam, the president of the music label inform, the song is nearing 10 million views and it has become the highest viewed Indian video on YouTube.
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