This might sound like a slight exaggeration, but celebrity culture has an undeniable impact on everyday life. Whether through what you see your favorite stars doing on TV or even through social media, they can influence decision-making over even the most unimportant things. As time has gone on, the influence of celebrities has grown more, and with young people ever more impressionable, they often focus on what famous faces are doing.
How does it work?
The first thing that needs to be considered is why public figures have so much influence. Part of it comes down to being that figurehead. A lot of the time, there is just this mentality of ‘If so and so says it's good, then it must be.’ Some celebrities end with cult followings, and some people idolize and what to emulate them. A celebrity endorsement can work wonders for a product as regular customers will identify with the famous face they see on TV. It immediately creates a sense of unity. This logic is used when you see someone like
drinking a can of Pepsi. Because a recognizable face is drinking it, your brain creates a relationship suggesting it is more reputable, and you are immediately more inclined to go for that product.
What about endorsements?
There are more ways celebrities can influence a grander scale as often; politicians will seek endorsements from public figures to help sway the popular vote. It doesn’t always work as there is more to politics than just personality, but for some voters, just seeing your favorite star standing alongside a prospective President or Prime Minister can have some sway as it could lead you to research party more and as a result, become more informed.
Cast your mind back to any time you have had to go clothes shopping and think about what you have seen some famous figures wearing. An identity can be created by watching and following what your favorite stars wear or promote on social media. It isn’t uncommon to see people buying the latest fashion because one of the Kardashians, or even someone like
or Drake, was wearing it or posted it somewhere like Instagram. It happens more often than you think, and celebrity lifestyles have a major impact.
What other ways are there?
Celebrity endorsements can come in many forms, but they can also greatly affect betting adverts. The likes of Harry Redknapp and
are used for adverts on TV to try and encourage people to have a little flutter. Even now, for things like betting on the Euro Cup, it is common to see famous faces offering their tips and tricks to encourage you to have a go. It’s just part of life and society.
Although there is more to it than meets the eye, it is clear that celebrity culture significantly impacts everyday life. Even subconsciously, it can have an impact, even if you don’t realize it at first. Just sit back and think next time you see a celebrity on TV. You would be surprised what answers you find.