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Exploring The Intersection Of Bollywood And Online Gambling

Exploring The Intersection Of Bollywood And Online Gambling English Article

Bollywood is a force to reckon within the global entertainment industry so much so that its popularity transcends to other industries, such as gambling. Although it focuses on Indian culture, Bollywood recently gained a massive international audience.

The Charms Of Bollywood

Some of the best characteristics of films made in India are visually entertaining with electrifying soundtracks and many have elaborate dance routines and nail-biting plot lines. These films take pride in incorporating deep emotions, which is sometimes not the case in international films.

In spite of having a much lower overall budget, Bollywood produces more films compared to Hollywood. It also has a range of film genres, but the most popular would have to be drama and action-fantasy.

In terms of celebrity status, it will give Western Tinseltown a run for its money. Many Bollywood stars made it and even stood out in Hollywood. This includes the likes of Priyanka Chopra, Anupam Kher, Anil Kapoor, and Aishwarya Rai.

The Role Of Gambling In Bollywood

The gambling concept in films seems to be a fresh idea despite being taboo in the Indian society. Aside from that, every state in the country has a different set of gambling laws. Thus, films using it as a subject would need to be careful and thorough.

The 1971 film, The Great Gambler, gave Indians a preview on what it was like to be inside a regular casino.

Comparing it to international film plots, it was very tame and inexplicit. Yet, it still caused some controversies. It took four decades for another film about gambling to grace the Indian silver screen.

Jannat, a film released around 2008, evened the playing field on its depiction of gambling in various societies. It associated gambling to a life of crime as played by the characters in the film. Nowadays, you can see gambling as an interesting storyline in films and TV shows like in the Netflix series, The Casino.

The Impact Of Bollywood To Online Gambling

Bollywood plays a critical role in promoting online gambling. There is an increasing number of actors that expressed fondness and support for the casino industry. Many of them even agreed to be the face of some of the best online real money casinos. Here are some of the Bollywood stars who became involved in various online platforms.

Arjun Rampal — Poker High got him as one of their ambassadors.

Anita Hassanandani — She became the face of Poker Raj brand.

Nargis Fakhri — This diva greatly helped in advertising Betway India.

Nawazuddin Siddiqui — This celebrity is a huge supporter of Pokerstars India.

Preity Zinta — She participated in promoting several businesses and poker tournaments.

Sunny Leone — This Jeetwin brand ambassador also served as an occasional dealer in some live games.

Online gambling is still at its infancy in India. Hence, brand endorsement remains to be the best marketing strategy. This gives Bollywood stars the power to make or break betting companies. Ultimately, this will determine the fate of India’s casino industry in the next few years.

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