VJ Saranya is the television presenter who comes from Sun Music. She hosts a show called, ‘ Ladies Choice.' She is cute and handles the lady callers. After her studies, she went on to become a VJ in Sun Music and took up a show for viewers called, ‘Vaazthalaam Vaanga,' on Sun Music. Sun Music always brings out youth-targeting programmes, especially those targeting women, children, and men, as it needs to retain not only their interest but also their viewing.
Furthermore, it encourages involvement through interactions with their VJs. Hence, Sun Music is always on a quest for new programming, and this has led to an introduction of many new programmes over the years. In the past, ‘Ladies Choice’ was welcomed mainly by ladies who were their target viewers. Women form an enormous percentage of viewership, and hence, the programme that was established to get a call from women callers made a significant success of themselves (women).
In the process, it helped to maintain top of the line ranking among music channel shows, particularly in South India. Even the program, ‘Vaazthalaam Vaanga’(Vaazhthukal), accordingly telecasted a proposed viewer’s choice, or a theme for every month, in addition to a scene-song from movies within viewer’s choice.
This helped Sun Music in establishing its position, which was meant to target their chosen audiences. The programme which was hosted by Saranya was famous for its music content, and it apparently made the people feel as if it is a neat programme that has captured the snapshot of musical life. The VJ was spontaneous and had enough presentation skills. Being a youth, her program was like a breath of fresh air to the ears of music lovers.