Birthday: 07-11-1971
Age: 47
Star sign: Sagittarius
Trivikram Srinivas, a Telugu director and writer, who brought out a need for new marketing strategy for Telugu film makers. He had always presented and structured to carve out the original marketing plan that was required in Tollywood then. His clever promotion strategies than he had planned , for example, for a film like’’ Athadu’’, he made the film in Hindi, Tamil and Malayalam languages. Later, the same film was dubbed into Polish language for Poland people. The film’s satellite in Telugu circuit was sold to a whooping sum of $45 million then, and it became the top grosser in 2005. His next flick in 2008 was Jalsa which had released in 1000 theatres and the film grossed $220 million in just 50 days. Later on, he continued with the same formula for Khaleja (2010) which did not meet the same expectation which he had, the film became just an average grosser. This filmmaker had always pitched or his every film project according to his audiences, and then went to define a target audience for his project’s promotional strategy. But why was drawn to such marketing? Because, his first film Nuvve Nuvve’’ was superhit which had new comer Tarun Kumar and Shriya Saran playing the lead. Success of this film really inspired the director to bring a new trend in marketing films. He has directed many stars of Tollywood such as Mahesh Babu, Trisha, Pawan Kalyan, Ileana D'Cruz, Allu Arjun, Upendra, Samantha Ruth Prabhu, who were just ultimate superstars. Although he was a dialogue writer he had penned lyrics ( film Oka Raju Oka Rani) and rendered his voice too for his own film “Nuvve Nuvve”. He has left a magic spell in his dialogues always that is why he is nicknamed as “Maatala Maantrikudu" in Telugu. Actually, he wanted to take up direction seriously and never felt to write dialogues for films. The opportunity came when he was working as an assistant director to K Vijaya Bhaskar, he got his first break for writing dialogues for film ‘’Swayamvaram Swayamvaram’’. This film placed him in spotlight and he received many awards for dialogues that he had written in many subsequent films later on. His signature style of fast-paced dialogues with clear and simple languages placed him as an integral part of Telugu cinema. He has written storylines, screenplays and dialogues for many successful Telugu films.
Tanuja Chandra Hindi Actress

Tanuja Chandra

Tanuja Chandra is a director and a writer hailing from Lucknow. She is the sibling of Vikram Chandra, a famous writer, and Anupama Chandra, a film critic. Also, she is the daughter of Kamna Chandra, a famous screenwriter. Tanuja started her career by working as a television journalist for Star Plus Channel. She improved her career by directing Zameen Aasmaan, followed by 'Mumkin’. Her next attempt was a big leap towards success. She ventured onto the big screen. Her screenplay for 'Dil To Pagal Hai' was a success. She worked with Mahesh Bhatt for 'Zakhm' and the film was a moderate hit. When she ventured into the field of direction, her success rate started going down the lane. 'Dushman’, her debut film as a director was a flop. After that film, many of her other films went unnoticed. Her last movie was 'Hope and a Little Sugar’, that was released in the year 2006. The highlight of this film is most of the pre and the post-production work was carried over the net. This movie won the award for the best feature film in the New York and the California film festival. In spite of her success in an international film, she always considers Mumbai to be her workplace. Tanuja Chandra feels that direction is a hard task. She also feels that the movie should be having a strong impact on the audience, to provoke the debate. Most of her movies are women-centric and she is very much comfortable with it. Though, some of her movies based on the women were not much successful, she is satisfied in giving a quality film. She is more interested in making movies that will impress the common audience, rather than the art house people. Her desire is to form an individual style of filmmaking for our country that should be inspired by the Hollywood.    

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