Trivikram Srinivas, a Telugu director and writer, who brought out a need for new marketing strategy for Telugu film makers. He had always presented and structured to carve out the original marketing plan that was required in Tollywood then. His clever promotion strategies than he had planned , for example, for a film like’’ Athadu’’, he made the film in Hindi, Tamil and Malayalam languages. Later, the same film was dubbed into Polish language for Poland people. The film’s satellite in Telugu circuit was sold to a whooping sum of $45 million then, and it became the top grosser in 2005. His next flick in 2008 was Jalsa which had released in 1000 theatres and the film grossed $220 million in just 50 days. Later on, he continued with the same formula for Khaleja (2010) which did not meet the same expectation which he had, the film became just an average grosser. This filmmaker had always pitched or his every film project according to his audiences, and then went to define a target audience for his project’s promotional strategy. But why was drawn to such marketing? Because, his first film Nuvve Nuvve’’ was superhit which had new comer
Tarun Kumar and Shriya Saran playing the lead. Success of this film really inspired the director to bring a new trend in marketing films. He has directed many stars of Tollywood such as
Mahesh Babu, Trisha,
Pawan Kalyan, Ileana D'Cruz,
Allu Arjun, Upendra, Samantha Ruth Prabhu, who were just ultimate superstars. Although he was a dialogue writer he had penned lyrics ( film Oka Raju Oka Rani) and rendered his voice too for his own film “Nuvve Nuvve”. He has left a magic spell in his dialogues always that is why he is nicknamed as “Maatala Maantrikudu" in Telugu. Actually, he wanted to take up direction seriously and never felt to write dialogues for films. The opportunity came when he was working as an assistant director to K
Vijaya Bhaskar, he got his first break for writing dialogues for film ‘’Swayamvaram Swayamvaram’’. This film placed him in spotlight and he received many awards for dialogues that he had written in many subsequent films later on. His signature style of fast-paced dialogues with clear and simple languages placed him as an integral part of Telugu cinema. He has written storylines, screenplays and dialogues for many successful Telugu films.