Srinivasan was born in 1962 in Simmakal, Madurai. He completed his degree at Madurai Kamraj University. He first worked as a medical practitioner, then moved on to business by setting a finance firm Baba Trading Company. Having seen failure in both of his occupation, he then landed in Cinema Industry. Due to his interest towards films, he moved from Madurai to Chennai. He directed and acted in a film Lathika that was running for 220 days.
This move brought publicity to him and soon he had several online fan clubs, which affected in Srinivasan rechristening his name as 'Powerstar' Srinivasan. With this success, he started producing and acting in movies such as Ananda Thollai, Indrasena, Desiya Nedunchalai. Actor Santhanam gave a breakthrough for Srinivasan by offering him a pivotal role in his movie Kanna Laddu Thinna Aasaya (2013). The movie collected profit at the box office that opened various offers for Srinivasan.
He went on to do various smaller roles in various films that include I, Arya Surya, Summa Nachunu Iruku. He married Vijaya, of Madurai, whom he later divorced and married Julie. He has a daughter named Lathika, whose name he kept for his first film. He has many movies line up for the year 2016 namely Vaaliba Raja, Narathan, Naanum Herodhan, Sowkarpettai.