Vanitha TV is a women-centric Telugu channel which plays a variety of programs concerning the interests of today's woman. It is the first exclusively women-oriented channel showing love, respect, and gratitude towards women. It is a 24/7 channel broadcasting shows on the welfare of women, current affairs, fashion, counseling, women's power, helpline, music, dance, health, relationships, and serials showcasing the power and talent of women in today's world. Vanitha TV also airs shows talking about the ill effects of gender stereotypes in the society. Raghu Eluri who is the chief editor for Vanitha TV believes that all content broadcasted by the channel should always focus on viewing things from a woman's point of view. The shows are therefore concerned about the struggle and rights of women in the society.
Manchi Kutumbam is a famous serial aired on Vanitha TV. However, Manchi Kutumbam is also a 1968 classic Telugu movie. Manchi Kutumbam was a musical blockbuster film that had derived its story from the popular Tamil film Motor Sundaram Pillai. The film was directed by V.Madhusudan Rao and produced by P. Malikarjuna Rao. S. K. Kodandapani provided the beautiful musical scores for the movie and therefore this Manchi Kutumbam has a lot of popular songs which are still loved by the people. The famous actors of the film include Akkineni Nageshwara Rao as Venu Gopal Rao, Showkar Janaki as Shantha, Krishna as Mohan, Kanchana as Sharada, Vijaysree as Vimala,
Gummadi Venkateswara Rao, Geethanjali, Mikkilineni and a lot more. Manchi Kutumbam, the Telugu serial, however, talks about a much important issue in today's world.
The show airs on DD Saptagiri as well on every Saturday at 10 PM. In the program, Avadhani Sri Garikapati Narasimha Rao talks about the importance of family system and the values we receive from the people around us when we live in a family. Experts also discuss the importance of living in a joint family. The best advantage of life in a family is that there are always people close to you who would be with you in any situation. Your family not only allows you to grow with helpful criticism but they'll always be there to celebrate your happy moments without even a pang of jealousy. Sri Garikapati Narasimha Rao also emphasizes the need for preserving the family culture to ensure societal welfare. A better society requires an influential and inspiring family. For an ideal family, all members of the family must work hard to fulfill their duties.