This program was telecasted on Maa TV in four episodes on 18th, 19th, 25th and 26th of June. It is the most prestigious award distribution ceremony for honouring the artistic and technical experts of Telugu film industry. This ceremony is a joyous one to celebrate the success of the artists. The awards are considered most prestigious and precious as the people give it. It is a ceremony of celebration for the people in film industry. The awards 2016 program was mainly sponsored by Fair and Lovely advanced multi-vitamin beauty cream. It was powered by Datsun cars and Idea 4G. Sunil and Suma Kanakala hosted the program.
The program started with paying gratitude to Lord Ganesha by Suresh Varma and his team of sixty dancers. The program was inspired by the presence of Allu Aravind, Puri Jagannadh, Raghavendra Rao, Nagarjuna, etc. The starting energetic dance performance was given by Catherine. The award distribution was followed by the live band performance. A total of thirty-three awards were distributed under various categories. Baahubali movie won a total of thirteen awards under the categories best movie, best director award for S S Rajamouli, best actor award (negative role) for Rana Daggubati, best cinematographer award for Senthil Kumar, best singer (male) for Karthik, best singer (female) for Ramya Behra, best VFX award for Srinivas Mohan, best art director award for Sabu Cyril, best editor award for Kotagiri Venkateshwara Rao, best choreographer award for Prem Rakshith, best fight master award for Peter Heins, best supporting actress award for Ramya Krishnan and best music director award for M. M. Keeravani. Best actor award was won by Junior NTR for the movie Temper.
Best Actress award was given to Anushka Shetty for her role in Rudhramadevi. Best Actor in Comic Role award was won by Prudhvi for his acting in Bengal Tiger. Best screenplay award was handed over to Sukumar for the film Kumari 21F. Devi Sri Prasad won his best music director award for the motion pictures S/O Satyamurthy, Srimanthudu and Kumari 21F. The movie Kanche had a total of five awards under the categories best background score award for Chirantan Bhatt, the best debut actress award for Pragya Jaiswal, best Lyricist award for Sirivennela Seetharama Sastry, best story award and the special appreciation award for Krish. Puri Jagannadh won the award for best dialogues for the movie Temper.
The best debut director award was given to Anil Ravipudi for his appearance in Patas. The best debut actor award was given to Akhil Akkineni for his guest role in Akhil. The other two special appreciation awards were given to Gunashekar and Rajendra Prasad for the movies Rudramadevi and S/O Satyamurthy, Srimanthudu respectively.