Apsara is a term used in mythology to describe beautiful women from heaven. Apart from their ethereal beauty, they also helped several Gods by carrying out the tasks assigned to them efficiently. Thus, it is evident from the name that Zee Apsara Awards is an awards function, held by the Zee Telugu channel to commemorate and celebrate women's beauty and achievement. The show not just honors women from the glamor industry of Tollywood but also honors women who have excelled in the field other than acting like sports, media, and defense; to name a few.
The location of the shoot was Hyderabad, but viewers were able to enjoy the function at their home through TV on April 23, 2017, at four in the evening. The event saw several Tollywood actresses in attendance with the likes of Rakul Preet, Nadhiya, Shriya, Anupama Parameswaran, Anu Emmanuel, Kajal Aggarwal, Nadhiya and many such well-recognizable faces. They all looked beautiful in their shimmering gowns and sizzled on the red carpet of the function. But it was Hansika Motwani and Shriya Saran who stood out amongst the lot. Hansika looked ravishing in a lavender gown with white floral embroidery on it while Shriya Saran looked dashing in a high-slit, golden dress.
Though it was an event to commemorate women, several male actors also turned up for the show. The hosts of the event were Ravi and Pradeep Machiraju who had the audience in splits with their impeccable anchoring. Nora Fatehi, known for her item number in the movie Bahubali, also performed at the awards function. Few more actresses also accompanied Nora in her performance. Pragya Jaiswal and Hanshika Motwani also shook their legs at the event. In between the dance performances, a young fan of Rakul Preet, who has also ventured forth in Bollywood with the movie Yaariya, gifted her a beautiful portrait of Rakul Preet herself, which was undoubtedly the cutest moment of the show.
Besides dance performances, several artists also performed skits; which thoroughly entertained the audiences. Nadhiya, who is one of the beautiful faces of Tollywood and is also known for her acting prowess, was nominated and also won the award for the various roles that she played throughout her career. The award show was a huge success owing to its unique, yet the novel concept of celebrating the spirit of women thus emphasizing and focusing on women empowerment.