As the name suggests, this reality show is been sponsored by Bharathi Airtel, thus the show itself has been named as Airtel Super Singer. Since its launch in Star Vijay in the year 2006, there has been 4 seasons of Airtel Super Singer, 4 seasons of Airtel Super Singer Juniors and 1 season of Airtel Super Singer T20. This is a reality show that takes a huge pool of talented singer all over world who is well versed in Tamil, and filters them through a large round of Auditions across the globe and picks a Winner every season who becomes a celebrity just through his vocal talent less than a year, thus this creates a platform for every singer who has the aspiration to enter into the world of playback singers and vocalists. He show usually airs on weekday nights in India and is telecast worldwide through partner broadcasting networks.
Nikhil Mathew became the first Super Singer in Season I and been awarded by S.P.Balasubramiam, and in return Nikhil was also given to sing a song in a Tamil film Bheema music directed by Harris Jayaraj. Ajeesh and Saicharan won the next two seasons of Airtel Super Singer. In the latest and recent season 4, there were 2 winners, one will be elected by the viewers and one by the judges, and in that case Diwakar won the Winner award by the viewers and Syed Subhahan won the Judge’s Choice winner. Diwakar has the voice base like Shankar Mahadevan, due to the similarities his fame was also boomed in fewer attempts. Currently, Airtel Super Singer Junior season 4 is aired and expecting the Finals of season 4 to be aired by October or November of 2014.