Cheluvi is being telecasted on Suvarna TV from Monday to Friday at 6 pm. This is a village based story. The complete shooting of this serial is done in the village. This serial is produced by Shree Telefilm. The story is written by Raghu Charana Tiputer. Production executive is Pailavana N. Nataraj. Cameraman is Chandru. This serial is directed by Srinagar Chandru. The producer of this serial is Kanthi Shetty. Cheluvi is poor and innocent village girl. The meaning of Chaluvi is ‘beauty’. This beauty hails from a village with no facilities. But she is little educated and understands human values. The marriage proposal comes to her and family decides to get married to her. Rajesh is an army officer. His family is politically sound and rich. Rajesh father is a village chief. Rajesh has a brother named Sanjay. After the marriage Rajesh returned back to the army. Suddenly the news of Rajesh death in a war spreads in village. Everybody thinks that he is dead. After few months, his brother ties mangalasutra to Chaluvi just for the sake of villagers. By that time Chaluvi is pregnant. One fine day Rajesh return back to the village. So the story continues. The main theme of the story is how the life gets changed after marriage and what all challenges are faced by her after marriage. Cheluvi is being telecasted in prime time because of its popularity. This serial has a huge viewer base because the story is involved with village environment.