MTV has launched a new TV show named as “MTV Rush”. The show started on July 15. The show consists of 13-part series which will air on MTV channel every Sunday. The timing allotted to this show is 7:00 pm every Sunday. The show has produced by MilindSoman’s Face Entertainment; they associate with Bijoy Nambiar’s Getaway films. The director of the movie ‘
Shaitan’ named Nambiar created this show. The sponsor of the show includes Vodafone. The storyline consists of 12 characters; they have only one similar thing. They belong to a college festival.
The show includes 13 episodes, and with the episode, the focus will be on one character. Some cameo appearances will also be part of the show including a fantastic anchor and great actor
Javed Jaffrey, sweet and talented Shruti Hassan and actor like Prateik Babar. The show will be a perfect entertainment material for its viewers as it is related to action, dramatic contestants and some shocking yet surprising moments. Aditya Swamy one of the smart business head and EVP of MTV India passed a statement and presented his views towards the show by saying that “The concept of the show is refreshing; it will provide entertainment to the viewers. The show will feature in 13 parts series”. Moreover, he added, working with one of the talented directors was the blessing to him.
Apart from Aditya, Nambiar said that for him Rush is like a visual trip to him. Over the period of 48 hours, is a lifetime achievement for him. The concept of the show was just about the stories; the show presented the life struggles, harsh realities and some crazy moments. At last, he added it’s just not the show; it’s going to be the trip for rest of the life. Vodafone MTV Rush has its unique kind and Vodafone team is happy to be part of such venture, said by Vodafone India senior MS Anuradha Agarwal. The story has many ups and downs; the same 48 hours lived in different ways.
The viewers will able to witness some of the crazy moments of 12 college students. College drama, facing the harsh reality, new phases of the relationship, blame game and much more, everything going to spice up the show for the MTV viewers. MTV Rush changed the meaning of reality show by showing the contents which no one can fake it. MTV Rush gives the ride to live.