MTV India is one of the oldest as well as best music television networks in Asia, specializing in music, reality and youth culture programming. Being one of the most powerful music channels across the Indian subcontinent, MTV produces shows across various relevant genres of music like Coke Studio, MTV Unplugged, and MTV Breakfast Beats. As MTV evolved into more of a lifestyle channel, reality television shows like MTV Roadies, Splitsvilla, MTV Stunt Mania, MTV Girls Night Out and youth based sitcoms like MTV Kaisi Yeh Yaariyan, MTV Girls On Top, MTV Angels of Rock, etc. began to be aired by the channel.
Of the exciting mix of music and non-music programming, MTV Jump is a distinctly recognized show. The show features upbeat high-tempo music played back to back in a loop. The electrifying Bollywood music being played at 10 AM helps to jump start the day. The songs play in a reverse chronological order of their release. Initially, the show had taken a hit on playing English tracks on the show, but due to the high popularity of Bollywood songs in the nation, the channel decided to stick to the original routine of playing high tempo Bollywood music. Shows like MTV Jump and MTV Breakfast Beats are initiatives by MTV and Viacom 18 Media Pvt. Ltd. to prevent the channel from being free of tunes. With Bollywood music being an integral part of the Indian Society, listening to the fast-paced music at MTV Jump accentuates good mood, commenting on theme and action and provides relief.
The Bollywood songs played in the show are eclectic both in instrumentation and style. Listening to high beat music in the morning releases the “feel good” neurotransmitter in the brain, making us happy. Apart from entertainment, the high tempo music could affect a hard workout in a tremendous way. Such music enhances performance on cognitive tasks and gives an emotional boost. Regardless of whether we end up at a midtown office or sitting behind our in-home office desk, MTV Jump is where we can find the energy we need to power through the day. The heavy bass songs played by the channel produce a surge of confidence for a perfect start to any day.