High Life Dubai is a lifestyle show which aired on Sony TV. It had a fabulous fan following.
Uma Ghosh Deshpande anchored the show and was also responsible for its conceptualisation. Queen Bee Production created the show. Uma Deshpande is also the founder of Queen Bee Production. The show captured the great lifestyle of the UAE. It became the longest broadcasted lifestyle programme in the Middle East. The show had over 250 episodes and had an audience of more the 2.2 Million people. It focussed on the growth of Dubai as a dream destination for socialites. It showed how successful the city had become over the years. The main attraction was the glamorous setup of the city and the show with a modern outlook. Luxurious locations and lifestyles are the highlights of what made the place so renowned. It showed the world what made Dubai such a popular and opulent tourist destination.
High Life Dubai showcased many world class brands. It also covered various successful entrepreneurs who were making it big in the city. Also, high profile launches of lifestyle products were the centerpiece of the show. It also captured the numerous celebrities visiting the city for pleasure or business. This made the show aspirational. It also doubled up as a marketing platform for various brands to showcase themselves.
Uma Deshpande has thus gone on to make herself synonymous with high class and eminent quality. This has enabled her to develop partnerships and deals with various luxury brands recognized globally. She is also the winner of a beauty pageant and has taken up endorsement deals with many big names. Some of them include brands like Natura Bisse, Pacific Ventures, Kala Niketan, and Philip Stein. Her show has led her to interviews with the famous names of stardom who have visited Dubai over the years. She boasts of names such as
Aishwarya Rai Bachchan,
Colin Farrell, and more.
Gladrags Mrs. India 2005 also released a fashion label. The title was ‘Pepper by UMA’. It was exclusively available in the high-end fashion and lifestyle boutiques in Dubai. Uma also displayed her current range titled ‘Rock Chick’ in 2010. The show featured eminent personalities at the Dubai Fashion Week. Uma is also talked about for her philanthropy. She has played a pivotal role in raising donations for various causes. Some of which include children with special needs, women empowerment, and girls’ education. She is also a part of the United Nations World Food Program. She is serving as their Global Celebrity Partner.