This initiative was launched on September 25, 2014. It is a campaign by HP telecasted on Bindass and '
Deepika Padukone' is its brand ambassador because who else would know the vulnerabilities of taking a less travelled road as she left her well-established career in badminton and went for acting instead.It promotes HP Pavilion X360, The 2 or so minutes video is of young minds who made the country proud by achieving success through unconventional thinking and hard work.
HP is providing a ground to the millennial to come forward with their story of success; then HP chooses the best, and they show the winner’s story through a video on Bindass.It displays the story of Malavath Poorna, who was the youngest girl to climb Mount Everest,
Vijay Singh of Rajputana Customs, which provides customised bikes to his customers and many others, who took the challenge of being different with their will power and bent the rules.
This generation is known as who doesn’t break the rules but who bends it, also called the generation Y.As India is the country with one of the fledgeling population on earth who is the future of our nation, motivating them is what the need of the hour is. HP joins hands withBindass to enthuse youth because of its audience. HP makes clear that they are conveying the message to the targeted audience. The web series encourage the young minds to bend the rules just like the HPPavilion x360, which one can rotate at a 360 degrees, can convert into tent or tablet.
The motto of HP is to provide its young,tech-savvy customers with the best experience, which they can rely on and is easy to handle. The technology should be compatible with the user, and it can provide benefit to them at every point of time. HP is collecting the story of success so as to identify the necessity of generation Y and giving them the finest equipment. The story of HP is stirring on its own, and thus it is helping young achievers similar to it to come forward.
The webisodes are aiding in branding the works of the victors and bringing awareness through social media and Bindass channel so that the world can recognise the talents and their capabilities. The video will help them to get an acknowledgement in the country, and they can make the history.