Yeh Rishta Kya Kehlata Hai is a Hindi drama serial being aired on Star Plus since 2009. it is created by Director's Kut Productions, written by
and directed by jai Kalra and
. The show focuses on the daily happenings of a family located in Udaipur. The show also appears on Star Vijay in Tamil under the name “ Uravugal Thodarkathai.” the story relates the journey of Akshara, who is the daughter of the family, obedient, loved and very protected. She does not know anything about the world beyond her parents and family in general. She gets married to Naitik and a whole new world opens before her. Marriage reveals a plenitude of new relationships, emotions and feelings many of which she has never come across in her life earlier. She tries to learn the relationships emotions and in the path with the support she is getting from her husband Naitik, she develops a love for Naitik. Thus the story reveals the evolution of love between two unknown persons after they tie the holy knot of marriage as per Indian Culture. She overcomes the difficulties, problems and turbulence of life with this love and support of her husband, her new family and her child. Thus her journey of becoming a matured woman from a naive girl gets completed.
The serial is telecast on Star Plus channel from January 12, 2009 and has completed more than 1500 episodes and still continuing on the channel very successfully.