Ishqbaaz that means lovers is a Hindi daily soap which is telecast on Star Plus. It is telecast every Saturday and Sunday at 10:00 PM. It was first premiered on 27 June 2016. The story is about three brothers of a family, Shivaay, Omkara and Rudra potrayed by Nakuul Mehta, Kunal Jaisingh and Leenesh L Matto respectively.
The Oberoi family is a rich business family that consists of two brothers and their wives. Jhanvi,an alchoholic is the elder brother Tej’s wife and they have two son Omkara the elder son and Rudra the younger one and a daughter Priyanka. Omkara is an understanding person and a self made billionare who has a history of drug abuse. He hates his father. On the other hand Rudra is a fitness freak who loves partying and doesn’t believe in the concept of marriage. Priyanka suffers from gloss phobia and social anxiety disorder. Shakti, Tej’s younger brother has been married to Pinky and they have one son, Shivaay. Shivaay is an arrogant, judgemental business tycoon like his uncle. He does friendship as well as antipathy with people of same status. He doesn’t like middle class people. He had been engaged to a girl called Tia Kapoor though he doesn’t believe in love.
The three brothers have immense respect and love for each other and grandmother and Priyanka. “Yuddam” was the Telugu dubbed version of the same serial which was telecast on MAA TV. It was written by Harneet Singh, Divya Sharma, Aparajita Sharma, Mrinal Jha, and Abhijit Sinha. It has been directed by Lalit Mohan. The series had had 112 episodes as on 21 October,2016.
Shivvay has been seen involved in fights with Anika who has a catering business to support her adopted brother and herself. She is an orphan and most of the time humiliated by her Bua. She controls Anika with a help of a police constable. Ishana, a Gujarati gir has been cheating on Omkara for his money. Saumaya, a Maharashtrian who is brought up in Chandigarh is another girl who likes Rudra. “O Jaana” is the tittle track for the series. “Ek Doosre Ke Zaroori Hissay hai, Ye Ek Kahaani K Teen Kisse Hai” is the tagline of the show. There is a good concept in the show with bits of romance, practicality, fun, action, and entertainment. The set has been designed in a very lavish way.